Whether you’re just beginning a career in sales or whether you’re a seasoned pro, it’s always in your best interest to keep learning! I’ve compiled a list of some of the greatest sales books on the market right now. If you’re looking to venture into a new career or if you’d like to brush up on your skills, you may be interested in checking out some of these books. Go ahead and take a look!
1.The Psychology of Selling; By: Brian Tracy
This book provides strategies and methods that implement psychology into a business perspective. Tracy explains the motivations of both the salesperson and the prospect in order to demonstrate the dynamics, opportunities and benefits for each party involved in the interaction.
2.What Great Salespeople Do; By: Michael Bosworth
In this book, Bosworth takes a modern approach to sales. He emphasizes the importance of honesty and fostering trusting relationships. He leads with an emotional approach and stresses the fact that we are all human, and that people respond to our vulnerability. One noteworthy quote from his book is, “People who tell the stories rule the world”.
3.How To Win Friends and Influence People; By: Dale Carnegie
This is quite possibly one of the best motivational books in history. This is a top book for pretty much any subject and will honestly make your whole life better, overall. This book is a wonderful manual for how to interact with and treat others. It will drastically improve your professional relationships and will likely improve the outcome of your sales interactions.
4.Spin Selling; By: Neil Rackham
The concept of this book is that difficult and complex sales deserve a different process. Spin Selling describes this different process thoroughly and it is said that SPIN can help anyone sell anything. Hey! Sounds like a pretty good deal to me!
5.Selling to Big Companies; By: Jill Konrath
This book explains the differences in approach when dealing with large companies. Konrath explains how to manage the politics of large companies while helping them make wise decisions that will benefit their company.
6. Strategic Selling; By: Robert B. Miller, Stephen E. Heiman, with Tad Tuleja
The concept of this book is to provide an understanding of how a company’s sales strategy and plan of execution can make or break a business model and therefore the business itself. This book describes in detail some of the best practices and models of successful firms and why they work so well.
Mandino’s purpose behind this book is to rediscover the “why” behind selling, stearing away from the stereotype of manipulation and moving more toward the concept of helping others with what they actually need.
All of these books can be found on Amazon. Happy sales!
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